Every author is unique.
Business leaders hire us to launch their books in ways that build their business.
Our job is to drive incremental visibility and revenues. Every author’s goals and capabilities are a bit different. In every case, the work starts with a detailed conversation about your greater business goals—because every strategy, plan, and tactic we recommend can move you forward, faster, toward those goals.
How Our Engagement Model Helps You
We partner with executives, advisors, and professors who want to translate their ideas into visibility, influence, and business growth.
Whether you’re publishing a book or increasing the impact of your platform, our phased model offers clear structure and specialized strategic support.
1. CRAWL
Book Strategy + ROI + Market Fit Assessment-
A full brand assessment and audit of your existing content, proposals, and platform ROI
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Tailored recommendations across publishing, marketing, and platform-building
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A recorded, high-value strategy session
2. WALK
Platform Strategy & Launch Planning-
Align your book to your bigger business strategy
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Develop your speaking + revenue ecosystem
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Build a campaign & roadmap publishers take seriously
3. RUN
Execution Oversight & Visibility Management-
Strategic representation with bureaus, PR, and partners
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Manage speaking and media opportunities
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Ongoing operations, reporting, and decision support
ALSO: Ask us about ongoing coaching, strategic planning, and executive social media.
We answer your questions
- How can writing a book accelerate your success?
- What do you need to write your very best book?
- What is your best longer-term publishing strategy?
- What platform-building plans do you need?
- What about bestseller lists? Influencers? PR?
- How does speaking play a role in your success?
- What's your ROI?
- When?
We help you publish well.
We teach you how to embed your books in everything you do. And we show you how to use your books to grow. In every engagement, Boston-based principal Carolyn Monaco is your partner, leveraging a dozen years launching books with some of the world’s top business experts (plus her 25+ years in consumer marketing at magazines such as Fast Company and INC). Carolyn’s partner Barbara Caraballo and golden network of senior-level professionals join the team as needed.
Our Strengths
Strategic
We help you get new levels of visibility, influence, and sales
Hands-on
You get our responsiveness, connections, and partnership
Uniquely qualified
Count on senior-level help with unparalleled experience
Insanely connected
We bring relationships (of all kinds) to every engagement