Meet Carolyn
Clients describe Carolyn in three words:
Experienced. Trusted. Hands-on.
Carolyn was Marketing Director for Harvard Business Review’s book division. There, she launched nearly 100 books with a wide range of gurus such as John Kotter, Gary Hamel, Marshall Goldsmith, and Tammy Erickson plus firms from Deloitte to BCG, Bain, and Forrester.
Since then, Carolyn has designed and implemented over 350 book launches—many of them bestsellers, all of them accelerating business results.
In 2026, Carolyn formally partnered with her longtime operations manager, the highly versatile Barbara Caraballo.
For more on Carolyn’s background, including 25 years in consumer marketing at magazines from Atlantic Monthly to Fast Company, see her LinkedIn profile here.
Monaco Associates is small by design to ensure the time for each client. The full team—like so many entrepreneurial ventures today—features a talented association of road-tested “super-specialists” who will join your launch plan as needed. Our partners include publishers and literary agents plus experts in PR, social media, AI-enabled search, speaking reels, website development, ghostwriting, book mailings, and more.)
Monaco Associates’ client list includes Fortune 500 CEOs, New York Times bestselling authors, service firms, consultants, entrepreneurs, academics, and countless gurus on Thinkers50’s list.
Meet Barbara
Book Launch Expert & Partner
Clients describe Barbara in three words:
Operational. Meticulous. Extraordinary.
Barbara works with authors to make the most of their book launch using a wealth of tools and strategic thinking. Her expertise spans the demands of branding, AI-enabled operations, publishing, speaking, and platform-building. Barbara is known for asking the right questions, solving the right problems, and delivering results that matter… on time, and on budget.
Fun fact: Barbara has visited some of the most notable bookstores in the world.
Schedule time with Barbara learn more, and Link In with her today.