Put Your Book to Work
We launch books that set you apart with greater visibility and revenues.
Leaders & experts, listen up.
Half of success is writing an outstanding book.
The other half is marketing it effectively.
Plan ahead—and gain the extra visibililty and revenues you seek—with Monaco Associates.
For 20 years, we’ve helped people like you to expand their impact by building a better brand, book, and business. The work begins with a detailed conversation about your greatest business goals…because every strategy and plan we deploy moves your business forward, faster toward those goals.
You’ve got questions. We’ve got answers.
How can a book set me and my firm apart?
What tribe-building plans get publishers’ attention?
How can I embed my book in everything we do?
Should I get books into transportation outlets?
How can I activate my influencers—and yours?
How to improve upon my speaking trajectory?
How can I land the right media & podcast hits?
What about bestseller lists? Bespoke events?
What are my costs? When? What about my ROI?
Licensing, workshops, courseware & book clubs?
How We Drive Your Visibility and Revenues
You may be thinking about your first book—or writing your fifth.
Our crawl-walk-run approach takes you through all aspects of success in today’s competitive marketplace.
1. Deep Dive
Your best Strategy & ROI for Your Goals-
Tailored strategies for publishing, platform-building, and sales
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A full assessment of your brand & customer-facing channels
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A fresh take on your value proposition, positioning & core message
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Getting books into stores & keeping your publisher happy
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Examples of how to put your Deep Dive recommendations to work
2. Roadmap
Launch Plan & Platform-Building-
Operationalizing your strategies into a customized plan
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Building your followers—and keeping them engaged
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Your presales pipline, special promotions & influencers
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Social media: Content marketing that works
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A customized budget with P/L & cash flow
3. Execution
We run the Roadmap alongside you-
Coaching or hands-on management
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Strategic representation for speaking
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Ongoing decision-making & reporting
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Get the most from every constituent
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Bulk sales placement for the win
Also Available:
Publishing strategies for firms • Marketing plans for book proposals • Strategic coaching
We put your book to work.
We help you use your book to grow.
You get hands-on, high-touch help from senior strategists who know how to get things done—Boston-based founder Carolyn Monaco and Orlando-based partner Barbara Caraballo. And if you need them, we pull in super-specialists for media pitches, social media, writers, virtual assistants, and more. We can even connect you to one of our publishing partners.
Our Strengths
Strategic
You get our best playbook for driving visibility & revenues to meet your greatest goals.
Hands-on
You get senior-level responsiveness, connections & partnership
Uniquely qualified
You get publisher-side experience & the best marketing chops available.
Insanely connected
You get access to our relationships (in all directions)